Blog > John Barton


Chatbots and E-commerce: Enhancing Customer Service and Sales
Advice and Tips

Chatbots and E-commerce: Enhancing Customer Service and Sales

Discover how chatbots are revolutionizing e-commerce by enhancing customer service, boosting sales, and providing personalized shopping experiences.

Posted by John Barton | October 19, 2024
Use social proof on your product recommendations
General

Use social proof on your product recommendations

You've spent time collecting product reviews. Maximise your return by using social proof to drive higher engagement on product recommendations

Posted by John Barton | April 26, 2023
Dynamic content, CLS and page rankings
General

Dynamic content, CLS and page rankings

Showing personalised content can cause the content on a site to shift. This CLS can affect your search engine page rankings. Learn how PureClarity can help your site avoid this problem.

Posted by John Barton | March 15, 2023
Cheap near real time analytics using DynamoDB and Redis
Engineering

Cheap near real time analytics using DynamoDB and Redis

An overview of how PureClarity uses AWS DynamoDB and Redis to lower costs and achieve near real-time analytics

Posted by John Barton | March 13, 2023
How PureClarity uses DynamoDB
Engineering

How PureClarity uses DynamoDB

First in a series of posts on how PureClarity utilises AWS AmazonDB for data storage

Posted by John Barton | March 13, 2023
Handling recommendations for new products
General

Handling recommendations for new products

Learn how platforms like PiureClarity show product recommendations for new products on your store

Posted by John Barton | March 13, 2023
Cookies and the changing privacy landscape
General

Cookies and the changing privacy landscape

Changing browser cookie policies is impacting how you market to your customers. Learn how personalised content is still possible.

Posted by John Barton | March 13, 2023
Colour psychology
Advice and Tips

Colour psychology

Colour affects how people feel and respond. Learn 3 tips about how colour saturation can affect your sales.

Posted by John Barton | March 13, 2023
Psychology of discounting
Advice and Tips

Psychology of discounting

3 concrete tips you can use to maximise the impact of product discounts

Posted by John Barton | March 13, 2023