We asked Prima Coffee for their thoughts on using PureClarity

Prima coffee logo

"When we signed up for the initial trial with PureClarity I was really pleased with how quickly we were able to get the recommenders set up and see some really positive results in regards to our overall average order value. After continuing the use of PureClarity after our trial period, we worked to expand our use of the tools to more aspects of our site. This has allowed us to tailor content based on the customer’s history with our catalog and content. We have been able to see a positive ROI and are continuing to use new, creative methods through PureClarity to provide a personalised shopping experience to our customers."

Jordan Kavuma

Director of Marketing at Prima Coffee

The challenges faced by Prima Coffee

Prima Coffee came to us through BigCommerce’s marketplace. Prima Coffee showed a keen interest in increasing their average order value, up-sells and cross sells and overall online revenue.

The main problem that they were facing was differentiating their onsite marketing efforts between B2B and B2C. Now that lockdown eases, Prima Coffee aims to maintain and continue to grow both customer bases, by ensuring that their user journeys are unique to that individual customer’s needs and wants. They wanted to focus on creating content and product campaigns that are relevant and targeted to the right audiences for maximum impact and return on investment.

The results

Since Prima Coffee started with PureClarity they have seen:

Prima Coffee’s use of AI product recommenders

How this has been achieved

Prima Coffee has chosen to incorporate a range of dynamic personalised banners and product recommedantions across their website. They have included a combination of banner carousels, to offer more insight into their expertise, products and services, and static banners, to quickly direct traffic to particular sections of their website. Both are great for improving conversion rate and providing insight into their customer’s interests and needs.

PureClarity product recommenders have also been added throughout the site. Recommenders are effective at increasing AOV, conversion and overall revenue - which was one of Prima Coffee’s main challenges.

Banner carousels

Banner carousels were added to offer more insight into their expertise, products and services. This content is easily set up in PureClarity, and can be tailored to different customer segments

Prima Coffee’s use of banner carousels on their homepage

Prima Coffee’s use of banner carousels on their homepage

Prima Coffee’s use of static image banners on the homepage

Prima Coffee’s use of static image banners on their homepage

Static image banners

Static image banners were added to quickly direct traffic to particular sections of their website. This content is easily set up in PureClarity, and can be tailored to different customer segments

Product recommendations

PureClarity product recommenders have also been added throughout the site. Recommenders are effective at increasing AOV, conversion and overall revenue - which was one of Prima Coffee’s main challenges. Product recommendations can be set up in minutes in PureClarity. As they automatically adapt to the users history and what page they are on, set up is simple and means that the most relevant product recommendations are always shown.

Prima Coffee’s use of AI product recommenders

Prima Coffee’s use of product recommendations on their product page

Ready to boost your online sales?

Try PureClarity free for 30 days. No credit card required. Set-up in minutes.

Book a Demo ➔

Or, dive right in and get started!